Film Case Study: GRAVITY

Gravity Official Trailer

Gravity is a science fiction thriller that is set in space and is designed to be viewed in 3D. It was released on the 4th of October 2013 and premiered at the London film festival. It was directed by Alfonso Cuaron, who is known for the films 'Children of men' and 'Harry Potter and the prisoner of askaban' with the production company Warner Brothers. Warner Brothers are considered on of the 'big five' production companies globally and are to credit for some of the biggest films in history such as, the Harry Potter films and The Hobbit. Gravity had a budget of an estimated £105 million and used the Arri Alexa digital motion picture cameras.
The Idea for the film came from Alfonso's love of space and his dream to become an astronaut. The cast included George Clooney and Sandra Bullock and was filmed and created at the Pinewood and Shepperton studios however they had issues with trying to shoot in zero gravity and shooting the space station shots. The film opens with a 13 minute uncut tracking shot of space and the surroundings. On the opening weekend in the USA the film took $55 million from screening alone and has a 8.5/10 rating on IMDb.
The film has won awards at festivals such as the Venice film festival and the Hollywood film festival.
There have been many ways of advertising the film that i have noticed. The first is posters, which i have seen on billboards and bus stops. This is a good way of advertising to lots of people very easily. Another way is showing the trailer on TV and on YouTube. I have seen the trailer on the channel Dave which has a niche audience of men and this is also the target audience for Gravity. Putting the Trailer on YouTube is successful as it means anyone can watch it at any time. Also reviews from others and newspapers can be very persuading when deciding whether to watch a film or not.