Thursday, 28 November 2013

Film Title Progression 'Love Triangle'


The first idea we tried included the iconography of a book. We thought this would be a good idea this connotes the school life of the teenage target audience and this would attract them to watch the them. It was also the idea that many teenagers keep a diary or record of their day/feelings. We thought that this would, once again, appeal to the audience 



We came up with many ideas of what the film title and logo should look like.
We had to keep adjusting what we thought would be appropriate to the genre, fit with the story line and also indicate the target audience. The text is a white serif font which was the best text to put over a brown book. However we did not like this idea as a book had no relevance to our film













The second idea we had was more relevant to our film. We tried to incorporate the iconography of a triangle. We always changed the colour of the font to a red colour, trying to help connote the idea of love. We also did this by making the triangle in the title pink and this is stereotypically the colour that connotes love. There was a heart placed in the middle of triangle which suggests that love was the central focus of the film and that love has created a love triangle situation. However we thought this design looked too complicated and so we tried something else.



Next, we tried a completely different idea. We introduced the background of a sticky note as many teenagers use these in order to remember things and are very familiar with sticky notes. We also adjusted the words 'Love Triangle' to a purple colour and a sans serif font that looked like a scribble. This scribble font connotes school life of a teenager and is in a style that looks like the write in. This would attract our target audience as they would associate this with school which they can relate to. We also used a simple heart outline that was not filled in the middle. This connoted that the there is romance in the film but it is not quite complete.



We decided that we didn't like any of the above text styles and so tried a different font. We liked the purple colour as that connoted that the film was about females and the target audience was female. We also liked the sans serif font as it connotes romance and also teenagers handwriting which is related to school which is one of the settings in our film. We tried putting this font and purple heart onto the sticky note, however we didn't like this idea as it didn't fit naturally into the setting in our film. We kept the font and heart as this was hugely effective and added this final title to the film.

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